MY ROLE:
Brand strategy, Product designs, Social media content, Web design, Social media management, Brand tone of voice, Logo design.
INDUSTY:
Fashion.
BRIEF:
Create a clothing brand and apply social media and design skills .
Logo Design:
We have experimented with many logos, but we have used three main ones over our brand's lifetime. The original logo is on the right-hand side; this was a solid first design, but over time we realized that it didn't fit well on the clothing, and there was less potential with it being so thick and long. We instead turned to the middle logo, which is now our signature logo. We still kept it on brand with the arrow pointing southwest, but we made the letters more readable as they read from left to right rather than top to bottom. We also found that the arrow itself could be used as a sub-logo; using it on our more simple and quiet designs, removing the letters and name makes it feel a lot more subtle, which worked well with certain drops.
OUTLINE:
I started South West Company with three of my friends from college who were also interested in clothing and design, The name is South West Company because we all grew up in the south west of birmingham. Since then, we have used it to create clothes that we like and learn digital skills while having fun it. We have taken our clothes to different countries and received many positive comments on our designs. We have hosted giveaways and worked with local influencers to promote our brand. Having a personal clothing brand is a lot of fun because you don't have a strict brief; it’s just a case of creating content that you feel connects with the brand. It’s also an exciting challenge to try and create that one piece of viral content that could potentially boost the brand massively.
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Tone of Voice - Video Promotion
We have tried various forms of content, ranging from loud to a simple laid-back style, allowing the clothes to showcase themselves. have incorporated the seasons with every drop, basing the designs on the current season or upcoming holidays. Some of our most viewed and liked work is when we simply display the clothes in an artistic fashion, such as during the snowball fight or in the Italian coffee shop scene.
Footnote:
My clothing brand has taught me many incredible skills and allowed me to meet and connect with people over social media, for which I am very proud. We don't currently make a lot of money from it, but what I have gained from this experience will be valuable for the next stage of my career. Not only is it a lot of fun and a way to stay in touch with my friends, but it has also shown me that creating and designing content is what I would like to base my career on, as it makes me feel excited to be imaginative, and that's a very important feeling to have about your future career.