My Role:
Strategy, Planning, Shoot Plans, Theme Coordination, Post Scheduling, Campaign Scheduling
Industry:
Fashion
Brief:
Create content for the relaunch of the Nike SNDR.
Outline:
This brief was to us by the London-based agency "BREAKS." Our project to help relaunch the new colorways in a city-oriented campaign.
As we were studying in Birmingham, we based our campaign there because we had easy access to the city, giving us more options and time to create. We also know the city very well, which allowed us to plan our campaign event effectively.
Spin Off - Just Do It Yourself
we played around with Nikes world known slogan "Just Do It". our outcome works well with Nikes values aswell as our "Anti-AI" campaign.
Throughg researchwe found that brands such as Coca Cola and the Winter olympics used AI to promote their products and recieved a wild backlash from the brands audience, so seeing that we felt that if Nike were to take the "Anti-AI" approach it will resonate with likeminded people and gain valuable brand awearness
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
Marketing Advert - Just Do It,Yourself
We created a short film style video to further highlight the idea of Human achievement. this idea slots perfectly into what Nike stands for with their famous one liner "Just Do It" and their attitude to hard work and not taking shortcuts.
Typeface Redesign:
We created the SNDR typeface to elevate its style and ensure that it stood out as its own category of Nike. We took inspiration from the shoe itself, using elements from the prominent dotted texture on the side of the shoe. We used this typeface on all branded posts to stick it into the minds of consumers.
Breadcrumb Trail:
In order to promote and generate audience interest, we will start showing imagery of the shoes with coordinates that detail the location of what will soon be site of the huge event from SNDR.
Event Visuals:
We designed stations where you can create your own custom SNDR in different colourways. We also created wallpaper and ceiling imagery to give a feel for how the event will look, showcasing the shoe.
Supporting content:
Limited edition magazines, stickers - digital and physical, and a custom shoe box. All of these small add-ons elevated our campaign and tied it all together.
Phone Wallpepers:
we created multiple phone wallpapers for fans who love the shoe
Footnote:
This was hands down the coolest project worked on so far. I thank BREAKS agency for this opportunity. I loved every part of it and was so proud when we won the chance to go down and present it personally to the agency's creative, Ritz. It has shown me the potential of how exciting my career can be if I meet the right people and work hard. I loved being a part of the marketing ad because it was lots of fun, and helping direct it was a great experience. I'm very proud of how the video came out and also of the rest of our content.